I'm Tracy, founder of Rooted & Wired — a former educator turned copywriter. I specialize in education and wellness brands, and I bring that same energy to any business that wants copy that sounds human and moves people to act.
Pick a lane — or blend them.
I spent over a decade as an elementary teacher and school support staff, learning how to explain things clearly, meet people where they are, and earn trust fast. Those are the same skills great copy is built on.
Education and wellness are my home turf — I know the language, the pressures, and what actually motivates those audiences to say yes. But strong copy works for any business, so if you're outside those worlds and like how I write, I'd love to hear from you.
Whether you need a website that finally sounds like you, an email sequence that fills your programs, or hands-on AI training for your team — I bring a teacher's clarity and a copywriter's instinct for what makes people act.
Clear copy for any brand that wants to grow — with deep roots in education and wellness — plus practical AI training for educators who want their time back.
For education and wellness businesses that know what they do — but struggle to say it in a way that sells.
Practical, jargon-free AI training that helps teachers and schools automate the busywork — and spend more time on what matters most: the children.
Proof that good copy adapts to any audience — see my range across six different industries in one place.
A curated set of spec pieces showing how I shift voice, structure, and persuasion to fit each market — from education and wellness to industries well beyond them.
View the portfolio →Tell me what you're working on. I'll reply within two business days with next steps and a quote.
